360 Visibility Proposal
We asked ChatGPT, Perplexity, and Gemini to recommend a snowboard outerwear and technical apparel in Los Angeles. 686 didn't come up — not once. Here's what we found, why it matters, and exactly how to fix it.
360 Online Visibility Report
686
360 Visibility Score
6.9 / 10Revenue at Risk
$1M–$3M / year
Want the complete report? Download the full 360 Online Visibility Report now.
Download 360 ReportThe Shift
Think about how you find a restaurant in a new city. You probably ask ChatGPT or Perplexity instead of scrolling through Google results. Your clients are doing the same thing when they need a snowboard outerwear and technical apparel. The problem? When AI answers, it pulls from a specific set of signals — and right now, 686 isn't sending any of them.
Burton
Volcom
The North Face
...6 more results
Clients scrolled, compared, clicked around
The shift already happened
The shift already happened
Based on my research, here are the top options:
1. Burton —
2. Volcom —
3. The North Face —
⚠ 686 not mentioned
AI gives one answer. If you're not in it, you don't exist.
This isn't a prediction. We tested it. Scroll down to see exactly what AI says about 686 today →
The Evidence
We didn't guess — we tested. Every query a potential customer might actually ask about a snowboard outerwear and technical apparel. Three major AI platforms. The results tell a clear story.
5
Queries tested
3
AI platforms
15
Total responses
10
Mentioned 686
5
Generic query mentions
Mentioned in 4/5 queries — but only when 686 was named in the question.
Mentioned in 4/5 queries — same pattern, only brand-name queries.
Mentioned in 3/5 queries — almost entirely invisible.
✓ Brand Queries — 686 appears
See the pattern? 686 only appears when someone already knows the name. For every prospect searching generically — and that's most of them — 686 doesn't exist.
✗ Generic Queries — 686 invisible
Appearance in 3 generic snowboard outerwear and technical apparel queries
When prospects search without your name, they find these companies instead.
686 appears in only 70% of AI responses — and only when someone already knows the name.
686 appears reliably in snowboard-specific queries (best snowboard jackets, 686 vs Burton) but is completely absent from broader outdoor/ski queries where The North Face, Patagonia, and Arc'teryx dominate. As 686 expands into hiking and technical apparel, this gap will become increasingly costly.
Despite running a full Shopify store with hundreds of GORE-TEX products ranging from $100-$780, 686 has no Product, AggregateRating, or FAQ schemas. AI platforms can see the brand exists but can't understand the product catalog.
686 is B Corp certified and a GORE-TEX partner — two powerful trust signals. But neither is structured as schema data, and the sustainability content on-site lacks FAQ format that AI platforms prefer to cite.
Founded in 1992, 686 has one of the longest histories in snowboard apparel. But AI platforms don't emphasize this heritage because it's not structured — no Wikipedia article, limited long-form press coverage indexed by AI.
The Deep Dive
We analyzed 686's online visibility across 2 critical dimensions. Here's exactly where you stand — and why each score matters.
Average
686 appears in 70% of queries across platforms. Strong in snowboard-specific queries but absent from broader outdoor/ski category. Consistently positioned as a respected snowboard brand.
Sub-Pillar Scores
Good
Solid Shopify foundation with HTTPS, HSTS, mobile-responsive, functional sitemaps. Schema limited to Organization + WebSite. No Product, AggregateRating, or FAQ schemas.
Sub-Pillar Scores
Strong snowboard press coverage (Whitelines, BoardSport Source, Snowboarder Magazine). B Corp certified. GORE-TEX partner. No Wikipedia article. Featured on Deadliest Catch.
Good product descriptions with technical detail. Blog/journal exists but sparse. No FAQ pages, no comparison content, no structured sustainability pages.
The good news? Every dimension above is fixable. See the 90-day roadmap →
The Opportunity
These aren't vanity metrics. Each one connects directly to more prospects finding you before they find your competitors.
7.0+
Target AI Visibility Score
Up from 6.9 today
80%+
Generic queries returning 686
Within 90 days
3
Platforms with consistent visibility
ChatGPT, Perplexity, Gemini
$1M–$3M
Revenue currently at risk
Every year you're invisible
The goal isn't just to show up in AI results — it's to be the snowboard outerwear and technical apparel AI recommends first when someone in Los Angeles starts searching.
How We Fix This
We don't do vague strategies. Here's exactly what happens, when, and why — broken into three focused phases.
You'll see exactly what we're doing at every step. No black boxes, no jargon, no surprises.
Every VeloXP client gets access to our LLM Visibility Command Center — a real-time dashboard that shows exactly how AI sees your business, how you compare to competitors, and what's changing week over week. No guessing. No waiting for monthly reports. Just open it and see.
| # | Competitor | Score |
|---|---|---|
| 1 | Burton | 8.5/10 |
| 2 | The North Face | 9.5/10 |
| 3 | Volcom | 7/10 |
| 4 | Patagonia | 9/10 |
| # | Topic | Visibility |
|---|---|---|
| 1 | 686 reviews | 3.2% |
| 2 | AI marketing agency | 0.0% |
| 3 | AI marketing operations | 0.0% |
| 4 | AI agent marketing automation | 0.0% |
| Platform | 686 | Burton | The North Face | Volcom |
|---|---|---|---|---|
| PERPLEXITY | 2.1% | 8.4% | 6.8% | 5.9% |
| GPT | 1.8% | 7.9% | 6.1% | 5.6% |
| GEMINI | 0.9% | 7.2% | 5.7% | 5.1% |
This is what your competition looks like across the AI platforms tracked in this audit. The highlighted column is you. The goal is to make those numbers bigger than everyone else's.
Analyze your site's readiness for AI search and discovery
Composite score across Accessibility, Technical, Authority, and Content
This is what we fix in Phase 1. Every red item becomes green within the first 30 days.
See exactly how ChatGPT, Perplexity, Gemini mention 686 — updated automatically every day.
A color-coded view of who's winning on which platform, for which topics. Spot opportunities your competitors are missing.
A composite score across Accessibility, Technical, Authority, and Content — with specific recommendations to improve each one.
Monthly and weekly reports delivered automatically. Share them with your team or review on your own time.
This isn't a screenshot from someone else's tool. This is your Command Center — built and maintained by VeloXP's AI squad, updated daily, and accessible anytime.
Now let's look at exactly what's included in your plan. →What You Get
We believe in being upfront. Here's exactly what's in scope so there are no surprises on either side.
We finalize the exact scope together during onboarding. Think of this as the starting playbook, not a rigid contract.
Timeline
Day 1–7
Kickoff & Audit
AI Visibility Baseline Report
Day 8–30
Foundation Complete
Technical fixes live, videos transcribed, listings claimed
Day 31–45
Content Engine Running
First landing pages and content clusters published
Day 46–60
Authority Campaign Active
Review campaign launched, citations building
Day 61–75
AI Optimization Tuning
LLM-optimized content live
Day 76–90
First Results
Full AI Visibility Scorecard with before/after comparison
Most clients see their first AI mentions shift by week 8–10. By day 90, you'll have hard data on exactly how much has changed.
Who's Behind This
VeloXP isn't a traditional marketing agency. We're operators who use AI to build the same systems that grew our own companies.
Inc. 5000 #632
Our founder's last company ranked on the Inc. 5000 list of America's fastest-growing private companies
$100M+
Valuation growth built through operational systems, not just marketing
5+ Industries
SaaS, service, manufacturing, tech — we've built and exited across all of them
22+ Years
Building, scaling, and exiting companies. We understand what moves the needle.
Max Koby
Founder & CEO, VeloXP
Max has spent 22 years building companies from scratch — including one that hit #632 on the Inc. 5000. VeloXP exists because he saw small businesses getting left behind in the AI shift and decided to do something about it.
Investment
Every plan includes a dedicated project channel and monthly visibility reporting. Pick the level that matches where you want to go.
Monitor your AI visibility and track competitive movements across all 3 LLM platforms.
Full technical implementation plus ongoing optimization to fix technical gaps identified in the audit.
Target KPIs
Move from baseline to 7.0+ within 90 days, 60%+ discovery rate
Full content engine and authority building program to dominate AI recommendations in your category.
Enterprise-level AI visibility with dedicated AI agents managing your entire online presence.
Plans can be stacked or customized. We'll recommend the right fit based on your goals during our strategy call.
Snapshot vs. Full Audit
This free snapshot tested 5 queries across 3 platforms. The complete LLM Visibility Audit goes dramatically deeper — delivering a comprehensive 100+ page strategy document.
You are here
⚡ About Snapshot Accuracy: This free snapshot is based on 5 queries — a directional sample designed to surface your biggest visibility gaps quickly. Sub-pillar scores may vary ±1.5–3.0 points from the complete audit, which tests 63+ queries with page-level technical crawls, 80-item E-E-A-T benchmarks, and full trust node verification. The overall trend and critical findings are reliable; individual sub-scores will be refined in the full audit.
This free snapshot tested 5 queries. The complete audit runs 50 queries across 3 LLMs — 150 total responses, analyzes 10+ competitors, and delivers a 100+ page audit & strategy document with a custom 90-day roadmap to fix everything.
The longer you wait, the more leads AI sends to your competitors.
Pick a time that works for you — 30 minutes, no pressure.
Strategy calls are 30 minutes, no pressure. We'll walk through your full results live.