360 Visibility Proposal
We asked ChatGPT, Perplexity, and Gemini to recommend an insurance defense litigation law firm Dallas Texas in Dallas. Cooper & Scully PC didn't come up — not once. Here's what we found, why it matters, and exactly how to fix it.
360 Online Visibility Report
Cooper & Scully PC
360 Visibility Score
5.2 / 10Revenue at Risk
$180K–$360K / year
Want the complete report? Download the full 360 Online Visibility Report now.
Download 360 ReportThe Shift
Think about how you find a restaurant in a new city. You probably ask ChatGPT or Perplexity instead of scrolling through Google results. Your clients are doing the same thing when they need an insurance defense litigation law firm Dallas Texas. The problem? When AI answers, it pulls from a specific set of signals — and right now, Cooper & Scully PC isn't sending any of them.
Thompson Coe
Zelle LLP
Wilson Elser
...6 more results
Clients scrolled, compared, clicked around
The shift already happened
The shift already happened
Based on my research, here are the top options:
1. Thompson Coe —
2. Zelle LLP —
3. Wilson Elser —
⚠ Cooper & Scully PC not mentioned
AI gives one answer. If you're not in it, you don't exist.
This isn't a prediction. We tested it. Scroll down to see exactly what AI says about Cooper & Scully PC today →
The Evidence
We didn't guess — we tested. Every query a potential customer might actually ask about an insurance defense litigation law firm Dallas Texas. Three major AI platforms. The results tell a clear story.
5
Queries tested
3
AI platforms
15
Total responses
4
Mentioned Cooper
1
Generic query mentions
Mentioned in 2/5 queries — but only when Cooper was named in the question.
Mentioned in 1/5 queries — same pattern, only brand-name queries.
Mentioned in 1/5 queries — almost entirely invisible.
✓ Brand Queries — Cooper appears
See the pattern? Cooper only appears when someone already knows the name. For every prospect searching generically — and that's most of them — Cooper doesn't exist.
✗ Generic Queries — Cooper invisible
Appearance in 4 generic insurance defense litigation law firm Dallas Texas queries
When prospects search without your name, they find these companies instead.
Cooper & Scully PC appears in only 27% of AI responses — and only when someone already knows the name.
Cooper & Scully surfaces in only 4 of 15 queries across all three platforms. The firm's 30-year history in insurance defense and complex commercial litigation is not converting to AI discoverability. Thompson Coe and Zelle LLP consistently appear ahead of Cooper & Scully on Dallas insurance defense queries.
Zero mentions across all three platforms when asked for insurance defense recommendations in Dallas or Texas. Perplexity recommends Thompson Coe by name citing its 21-year Chambers USA recognition. Cooper & Scully's comparable credentials are not structured in a way that AI platforms can surface.
No LegalService schema, no AggregateRating, no Attorney schema detected. This is a direct technical cause of low AI citation rates — platforms cannot classify the firm's practice areas or authority level without structured signals.
GBP presence across Dallas, Houston, Austin, Sherman, and San Francisco offices is inconsistent. Review volume is critically low (~10 total reviews) for a firm of this size and tenure. This suppresses local pack visibility across all five markets.
The Deep Dive
We analyzed Cooper & Scully PC's online visibility across 2 critical dimensions. Here's exactly where you stand — and why each score matters.
Below Average
Cooper & Scully surfaces on direct comparison queries but is absent from recommendation and category-discovery queries. No structured data means AI platforms cannot classify practice areas or authority level. Thompson Coe and Zelle LLP capture most Dallas insurance defense recommendations.
Sub-Pillar Scores
Below Average
Basic crawlability and indexation are functional. The critical gap is structured data — no LegalService, no AggregateRating, no Attorney schema. On-page SEO for practice area pages lacks targeted content for AI indexing.
Sub-Pillar Scores
The good news? Every dimension above is fixable. See the 90-day roadmap →
The Opportunity
These aren't vanity metrics. Each one connects directly to more prospects finding you before they find your competitors.
7.0+
Target AI Visibility Score
Up from 5.2 today
80%+
Generic queries returning Cooper
Within 90 days
3
Platforms with consistent visibility
ChatGPT, Perplexity, Gemini
$180K–$360K
Revenue currently at risk
Every year you're invisible
The goal isn't just to show up in AI results — it's to be the insurance defense litigation law firm Dallas Texas AI recommends first when someone in Dallas starts searching.
How We Fix This
We don't do vague strategies. Here's exactly what happens, when, and why — broken into three focused phases.
You'll see exactly what we're doing at every step. No black boxes, no jargon, no surprises.
Every VeloXP client gets access to our LLM Visibility Command Center — a real-time dashboard that shows exactly how AI sees your business, how you compare to competitors, and what's changing week over week. No guessing. No waiting for monthly reports. Just open it and see.
| # | Competitor | Score |
|---|---|---|
| 1 | Thompson Coe | 7/10 |
| 2 | Zelle LLP | 6.5/10 |
| 3 | Wilson Elser | 6.8/10 |
| # | Topic | Visibility |
|---|---|---|
| 1 | Cooper & Scully PC reviews | 3.2% |
| 2 | AI marketing agency | 0.0% |
| 3 | AI marketing operations | 0.0% |
| 4 | AI agent marketing automation | 0.0% |
| Platform | Cooper | Thompson Coe | Zelle LLP | Wilson Elser |
|---|---|---|---|---|
| PERPLEXITY | 2.1% | 8.4% | 6.8% | 5.9% |
| GPT | 1.8% | 7.9% | 6.1% | 5.6% |
| GEMINI | 0.9% | 7.2% | 5.7% | 5.1% |
This is what your competition looks like across the AI platforms tracked in this audit. The highlighted column is you. The goal is to make those numbers bigger than everyone else's.
Analyze your site's readiness for AI search and discovery
Composite score across Accessibility, Technical, Authority, and Content
This is what we fix in Phase 1. Every red item becomes green within the first 30 days.
See exactly how ChatGPT, Perplexity, Gemini mention Cooper & Scully PC — updated automatically every day.
A color-coded view of who's winning on which platform, for which topics. Spot opportunities your competitors are missing.
A composite score across Accessibility, Technical, Authority, and Content — with specific recommendations to improve each one.
Monthly and weekly reports delivered automatically. Share them with your team or review on your own time.
This isn't a screenshot from someone else's tool. This is your Command Center — built and maintained by VeloXP's AI squad, updated daily, and accessible anytime.
Now let's look at exactly what's included in your plan. →What You Get
We believe in being upfront. Here's exactly what's in scope so there are no surprises on either side.
We finalize the exact scope together during onboarding. Think of this as the starting playbook, not a rigid contract.
Timeline
Day 1–7
Kickoff & Audit
AI Visibility Baseline Report
Day 8–30
Foundation Complete
Technical fixes live, videos transcribed, listings claimed
Day 31–45
Content Engine Running
First landing pages and content clusters published
Day 46–60
Authority Campaign Active
Review campaign launched, citations building
Day 61–75
AI Optimization Tuning
LLM-optimized content live
Day 76–90
First Results
Full AI Visibility Scorecard with before/after comparison
Most clients see their first AI mentions shift by week 8–10. By day 90, you'll have hard data on exactly how much has changed.
Who's Behind This
VeloXP isn't a traditional marketing agency. We're operators who use AI to build the same systems that grew our own companies.
Inc. 5000 #632
Our founder's last company ranked on the Inc. 5000 list of America's fastest-growing private companies
$100M+
Valuation growth built through operational systems, not just marketing
5+ Industries
SaaS, service, manufacturing, tech — we've built and exited across all of them
22+ Years
Building, scaling, and exiting companies. We understand what moves the needle.
Max Koby
Founder & CEO, VeloXP
Max has spent 22 years building companies from scratch — including one that hit #632 on the Inc. 5000. VeloXP exists because he saw small businesses getting left behind in the AI shift and decided to do something about it.
Investment
Every plan includes a dedicated project channel and monthly visibility reporting. Pick the level that matches where you want to go.
Monitor AI visibility across insurance defense query categories across Dallas, Houston, and California markets.
Full structured data implementation, GBP optimization across 5 offices, and review generation to establish AI recommendation presence.
Target KPIs
Score 7.0+ within 90 days, appear in AI recommendation set for Dallas insurance defense
Full content engine for AI category dominance across all five office markets.
Enterprise AI visibility management across all five offices and full practice portfolio.
Plans can be stacked or customized. We'll recommend the right fit based on your goals during our strategy call.
Snapshot vs. Full Audit
This free snapshot tested 5 queries across 3 platforms. The complete LLM Visibility Audit goes dramatically deeper — delivering a comprehensive 100+ page strategy document.
You are here
⚡ About Snapshot Accuracy: This free snapshot is based on 5 queries — a directional sample designed to surface your biggest visibility gaps quickly. Sub-pillar scores may vary ±1.5–3.0 points from the complete audit, which tests 63+ queries with page-level technical crawls, 80-item E-E-A-T benchmarks, and full trust node verification. The overall trend and critical findings are reliable; individual sub-scores will be refined in the full audit.
This free snapshot tested 5 queries. The complete audit runs 50 queries across 3 LLMs — 150 total responses, analyzes 10+ competitors, and delivers a 100+ page audit & strategy document with a custom 90-day roadmap to fix everything.
The longer you wait, the more leads AI sends to your competitors.
Pick a time that works for you — 30 minutes, no pressure.
Strategy calls are 30 minutes, no pressure. We'll walk through your full results live.