360 Visibility Proposal
We asked ChatGPT, Perplexity, and Gemini to recommend an insurance defense litigation law firm Chicago national in Chicago. Hinshaw & Culbertson LLP didn't come up — not once. Here's what we found, why it matters, and exactly how to fix it.
360 Online Visibility Report
Hinshaw & Culbertson LLP
360 Visibility Score
6.1 / 10Revenue at Risk
$310K–$620K / year
Want the complete report? Download the full 360 Online Visibility Report now.
Download 360 ReportThe Shift
Think about how you find a restaurant in a new city. You probably ask ChatGPT or Perplexity instead of scrolling through Google results. Your clients are doing the same thing when they need an insurance defense litigation law firm Chicago national. The problem? When AI answers, it pulls from a specific set of signals — and right now, Hinshaw & Culbertson LLP isn't sending any of them.
Wilson Elser
Clyde & Co
Cozen O'Connor
...6 more results
Clients scrolled, compared, clicked around
The shift already happened
The shift already happened
Based on my research, here are the top options:
1. Wilson Elser —
2. Clyde & Co —
3. Cozen O'Connor —
⚠ Hinshaw & Culbertson LLP not mentioned
AI gives one answer. If you're not in it, you don't exist.
This isn't a prediction. We tested it. Scroll down to see exactly what AI says about Hinshaw & Culbertson LLP today →
The Evidence
We didn't guess — we tested. Every query a potential customer might actually ask about an insurance defense litigation law firm Chicago national. Three major AI platforms. The results tell a clear story.
5
Queries tested
3
AI platforms
15
Total responses
7
Mentioned Hinshaw
4
Generic query mentions
Mentioned in 3/5 queries — but only when Hinshaw was named in the question.
Mentioned in 2/5 queries — same pattern, only brand-name queries.
Mentioned in 2/5 queries — almost entirely invisible.
✓ Brand Queries — Hinshaw appears
See the pattern? Hinshaw only appears when someone already knows the name. For every prospect searching generically — and that's most of them — Hinshaw doesn't exist.
✗ Generic Queries — Hinshaw invisible
Appearance in 4 generic insurance defense litigation law firm Chicago national queries
When prospects search without your name, they find these companies instead.
Hinshaw & Culbertson LLP appears in only 47% of AI responses — and only when someone already knows the name.
Hinshaw & Culbertson operates across 20+ offices nationwide with a broad insurance defense and professional liability practice. Yet the firm surfaces in only 7 of 15 AI queries and is absent from national recommendation queries. Wilson Elser and Clyde & Co consistently capture the AI recommendations that Hinshaw's scale should support.
Hinshaw is a recognized leader in professional liability and legal malpractice defense — a high-demand specialty. These practice areas are not surfaced in AI responses to 'professional liability defense attorneys' or 'legal malpractice defense Chicago.' Structured content with FAQ schema targeting these specialties would directly improve AI citation rates.
With 20+ offices across the country, GBP consistency is a material challenge for Hinshaw. Several offices show incomplete service categories, minimal review volume, and inconsistent NAP data. This suppresses local pack visibility in every market the firm operates — a significant lost-opportunity gap given the firm's geographic reach.
Hinshaw's website has strong crawlability, good indexation, and solid security. The drag is structured data — no AggregateRating schema, incomplete Attorney schema, and practice area pages missing FAQ structured data. The technical foundation is strong; the schema layer is not.
The Deep Dive
We analyzed Hinshaw & Culbertson LLP's online visibility across 2 critical dimensions. Here's exactly where you stand — and why each score matters.
Below Average
Hinshaw surfaces on direct brand queries and some category queries. Absent from national recommendation queries and professional liability specialty queries. Wilson Elser and Clyde & Co capture all top-tier AI recommendations.
Sub-Pillar Scores
Average
Strong technical foundation — good crawlability, indexation, and security. Primary drag is structured data: no AggregateRating schema, incomplete Attorney schema across 20+ office pages, and FAQ schema absent from practice area content.
Sub-Pillar Scores
The good news? Every dimension above is fixable. See the 90-day roadmap →
The Opportunity
These aren't vanity metrics. Each one connects directly to more prospects finding you before they find your competitors.
7.0+
Target AI Visibility Score
Up from 6.1 today
80%+
Generic queries returning Hinshaw
Within 90 days
3
Platforms with consistent visibility
ChatGPT, Perplexity, Gemini
$310K–$620K
Revenue currently at risk
Every year you're invisible
The goal isn't just to show up in AI results — it's to be the insurance defense litigation law firm Chicago national AI recommends first when someone in Chicago starts searching.
How We Fix This
We don't do vague strategies. Here's exactly what happens, when, and why — broken into three focused phases.
You'll see exactly what we're doing at every step. No black boxes, no jargon, no surprises.
Every VeloXP client gets access to our LLM Visibility Command Center — a real-time dashboard that shows exactly how AI sees your business, how you compare to competitors, and what's changing week over week. No guessing. No waiting for monthly reports. Just open it and see.
| # | Competitor | Score |
|---|---|---|
| 1 | Wilson Elser | 6.8/10 |
| 2 | Clyde & Co | 7.5/10 |
| 3 | Cozen O'Connor | 7/10 |
| # | Topic | Visibility |
|---|---|---|
| 1 | Hinshaw & Culbertson LLP reviews | 3.2% |
| 2 | AI marketing agency | 0.0% |
| 3 | AI marketing operations | 0.0% |
| 4 | AI agent marketing automation | 0.0% |
| Platform | Hinshaw | Wilson Elser | Clyde & Co | Cozen O'Connor |
|---|---|---|---|---|
| PERPLEXITY | 2.1% | 8.4% | 6.8% | 5.9% |
| GPT | 1.8% | 7.9% | 6.1% | 5.6% |
| GEMINI | 0.9% | 7.2% | 5.7% | 5.1% |
This is what your competition looks like across the AI platforms tracked in this audit. The highlighted column is you. The goal is to make those numbers bigger than everyone else's.
Analyze your site's readiness for AI search and discovery
Composite score across Accessibility, Technical, Authority, and Content
This is what we fix in Phase 1. Every red item becomes green within the first 30 days.
See exactly how ChatGPT, Perplexity, Gemini mention Hinshaw & Culbertson LLP — updated automatically every day.
A color-coded view of who's winning on which platform, for which topics. Spot opportunities your competitors are missing.
A composite score across Accessibility, Technical, Authority, and Content — with specific recommendations to improve each one.
Monthly and weekly reports delivered automatically. Share them with your team or review on your own time.
This isn't a screenshot from someone else's tool. This is your Command Center — built and maintained by VeloXP's AI squad, updated daily, and accessible anytime.
Now let's look at exactly what's included in your plan. →What You Get
We believe in being upfront. Here's exactly what's in scope so there are no surprises on either side.
We finalize the exact scope together during onboarding. Think of this as the starting playbook, not a rigid contract.
Timeline
Day 1–7
Kickoff & Audit
AI Visibility Baseline Report
Day 8–30
Foundation Complete
Technical fixes live, videos transcribed, listings claimed
Day 31–45
Content Engine Running
First landing pages and content clusters published
Day 46–60
Authority Campaign Active
Review campaign launched, citations building
Day 61–75
AI Optimization Tuning
LLM-optimized content live
Day 76–90
First Results
Full AI Visibility Scorecard with before/after comparison
Most clients see their first AI mentions shift by week 8–10. By day 90, you'll have hard data on exactly how much has changed.
Who's Behind This
VeloXP isn't a traditional marketing agency. We're operators who use AI to build the same systems that grew our own companies.
Inc. 5000 #632
Our founder's last company ranked on the Inc. 5000 list of America's fastest-growing private companies
$100M+
Valuation growth built through operational systems, not just marketing
5+ Industries
SaaS, service, manufacturing, tech — we've built and exited across all of them
22+ Years
Building, scaling, and exiting companies. We understand what moves the needle.
Max Koby
Founder & CEO, VeloXP
Max has spent 22 years building companies from scratch — including one that hit #632 on the Inc. 5000. VeloXP exists because he saw small businesses getting left behind in the AI shift and decided to do something about it.
Investment
Every plan includes a dedicated project channel and monthly visibility reporting. Pick the level that matches where you want to go.
Monitor AI visibility across insurance defense and professional liability query categories nationally.
Professional liability content hub, structured data implementation, and GBP optimization for top 10 offices.
Target KPIs
Score 7.5+ within 90 days, category ownership on professional liability AI queries
Full content engine for national AI category dominance in insurance defense and professional liability.
Enterprise AI visibility management across all 20+ offices and full practice portfolio.
Plans can be stacked or customized. We'll recommend the right fit based on your goals during our strategy call.
Snapshot vs. Full Audit
This free snapshot tested 5 queries across 3 platforms. The complete LLM Visibility Audit goes dramatically deeper — delivering a comprehensive 100+ page strategy document.
You are here
⚡ About Snapshot Accuracy: This free snapshot is based on 5 queries — a directional sample designed to surface your biggest visibility gaps quickly. Sub-pillar scores may vary ±1.5–3.0 points from the complete audit, which tests 63+ queries with page-level technical crawls, 80-item E-E-A-T benchmarks, and full trust node verification. The overall trend and critical findings are reliable; individual sub-scores will be refined in the full audit.
This free snapshot tested 5 queries. The complete audit runs 50 queries across 3 LLMs — 150 total responses, analyzes 10+ competitors, and delivers a 100+ page audit & strategy document with a custom 90-day roadmap to fix everything.
The longer you wait, the more leads AI sends to your competitors.
Pick a time that works for you — 30 minutes, no pressure.
Strategy calls are 30 minutes, no pressure. We'll walk through your full results live.