360 Visibility Proposal

House of Swim Is Invisible to the AI Tools Your Future Clients Use Every Day.

We asked ChatGPT, Perplexity, and Gemini to recommend a women's swimwear brand in United States — national DTC e-commerce. House of Swim didn't come up — not once. Here's what we found, why it matters, and exactly how to fix it.

5 queries tested · 3 AI platforms · 3 of 15 queries queries cited House of Swim

360 Online Visibility Report

House of Swim

SCAN COMPLETE

360 Visibility Score

4.4 / 10

Revenue at Risk

$300K–$700K / year

AI Visibility (55%) 2.6/10
Technical SEO (45%) 6.2/10
3 layers analyzed Download 360 Report

Want the complete report? Download the full 360 Online Visibility Report now.

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The Shift

Your Clients Aren't Googling Anymore. They're Asking AI.

Think about how you find a restaurant in a new city. You probably ask ChatGPT or Perplexity instead of scrolling through Google results. Your clients are doing the same thing when they need a women's swimwear brand. The problem? When AI answers, it pulls from a specific set of signals — and right now, House of Swim isn't sending any of them.

How it used to work
best women's swimwear brand United States — national DTC e-commerce

Andie Swim

Summersalt

Cupshe

...6 more results

Clients scrolled, compared, clicked around

The shift already happened

How it works now
"Who's the best women's swimwear brand in United States — national DTC e-commerce?"

Based on my research, here are the top options:

1. Andie Swim

2. Summersalt

3. Cupshe

⚠ House of Swim not mentioned

AI gives one answer. If you're not in it, you don't exist.

The Evidence

We Ran 5 Real Queries Across 3 AI Platforms. Here's What Happened.

We didn't guess — we tested. Every query a potential customer might actually ask about a women's swimwear brand. Three major AI platforms. The results tell a clear story.

5

Queries tested

3

AI platforms

15

Total responses

3

Mentioned House

0

Generic query mentions

ChatGPT (GPT-4o)

Partially Visible

Mentioned in 2/5 queries — but only when House was named in the question.

Perplexity (Sonar Pro)

Partially Visible

Mentioned in 1/5 queries — same pattern, only brand-name queries.

Google Gemini (2.5 Flash)

Lowest Visibility

Mentioned in 2/5 queries — almost entirely invisible.

Query-by-Query Results

✓ Brand Queries — House appears

"Tell me about House of Swim — the women's swimwear brand at houseofswim.com"
GPT
Perp
Gem
"What are the best women's swimwear brands for resort and vacation wear in the US?"
GPT
Perp
Gem
"How does House of Swim compare to Andie Swim, Summersalt, and Cupshe?"
GPT
Perp
Gem
"I'm looking for a stylish one-piece swimsuit with resort wear to match — what brands should I consider?"
GPT
Perp
Gem
"What women's swimwear brands offer both bikinis and matching coverups?"
GPT
Perp
Gem

See the pattern? House only appears when someone already knows the name. For every prospect searching generically — and that's most of them — House doesn't exist.

✗ Generic Queries — House invisible

Who Shows Up Instead

Appearance in 0 generic women's swimwear brand queries

Andie Swim
4/5
Summersalt
3/5
Cupshe
3/5
Solid & Striped
4/5
House of Swim
0/0

When prospects search without your name, they find these companies instead.

20%cited

House of Swim appears in only 20% of AI responses — and only when someone already knows the name.

Cited (20%) Invisible (80%)

Why This Is Happening

Zero Discovery Visibility Across All AI Platforms

House of Swim appeared in 0 of 9 discovery queries across ChatGPT, Perplexity, and Gemini. When shoppers ask 'best women's swimwear brands' or 'one-piece swimsuit with resort wear,' every platform recommends Andie Swim, Summersalt, Solid & Striped, and others. House of Swim doesn't exist in AI's mental model of the category.

Near-Total Absence of Trust Nodes

No Wikipedia article, no Trustpilot profile, no BBB listing, no LinkedIn company page, no product reviews on-site. The only press coverage is a 2015 Bustle article. Perplexity explicitly stated the brand is 'not a recognized women's swimwear brand' in its search results — the clearest possible signal of trust node failure.

Schema Markup Nearly Absent

Only a minimal Organization schema exists on the homepage, and it incorrectly uses http:// instead of https://. There is no Product schema, no Review/AggregateRating, no FAQ, no BreadcrumbList. On a Shopify store selling swimwear, missing Product schema means AI platforms cannot parse pricing, availability, or product details.

No About Page, No Brand Story, No Content Anchors

House of Swim has no About Us page, no founding story, no brand mission statement. The homepage meta description is a generic 8-word placeholder. AI platforms need structured, quotable content to recommend a brand confidently. Without it, House of Swim is invisible even when platforms want to mention it.

The Deep Dive

Your 360° Visibility Breakdown

We analyzed House of Swim's online visibility across 2 critical dimensions. Here's exactly where you stand — and why each score matters.

🤖

AI Visibility

Poor

2.6 / 10

House of Swim appears in only 3 of 15 queries — all forced branded comparisons. Zero discovery mentions. Perplexity's real-time search explicitly confirms the brand is not recognized as a known swimwear brand in external sources. This is the lowest possible signal for AI discovery.

Sub-Pillar Scores

Trust Nodes 2.0
Content Quality 3.5
Citation Quality 2.5
Context Quality 4.0
Mention Rate 2.0
Average Rank 1.5
⚙️

Technical SEO

Average

6.2 / 10

Shopify provides solid security and mobile baseline. Crawlability and indexability are functional. But structured data is nearly absent, performance shows 1267ms server processing, and on-page SEO lacks optimization.

Sub-Pillar Scores

Crawlability 7.0
Indexability 7.5
Performance 4.5
Mobile 8.5
Security 8.5
URL Structure 7.5
Structured Data 2.0
On-Page SEO 4.5

Additional Score Breakdowns

Trust Nodes

2.0 / 10

No Wikipedia, no Trustpilot, no BBB, no LinkedIn company page. Facebook presence (37K) and one 2015 Bustle article are the only external validators. AI platforms require cross-platform validation to recommend brands with confidence.

Content Quality

3.5 / 10

Shopify product descriptions exist but lack keyword depth, structured copy, or AI-readable narrative. No About page, no brand story, no FAQ, no blog content found. Meta description is generic 8 words.

The good news? Every dimension above is fixable. See the 90-day roadmap →

The Opportunity

Here's What Winning Looks Like for House of Swim

These aren't vanity metrics. Each one connects directly to more prospects finding you before they find your competitors.

7.0+

Target AI Visibility Score

Up from 4.4 today

80%+

Generic queries returning House

Within 90 days

3

Platforms with consistent visibility

ChatGPT, Perplexity, Gemini

$300K–$700K

Revenue currently at risk

Every year you're invisible

The goal isn't just to show up in AI results — it's to be the women's swimwear brand AI recommends first when someone in United States — national DTC e-commerce starts searching.

How We Fix This

A 90-Day Roadmap to Make House of Swim AI's Go-To Recommendation

We don't do vague strategies. Here's exactly what happens, when, and why — broken into three focused phases.

You'll see exactly what we're doing at every step. No black boxes, no jargon, no surprises.

Your Command Center

You'll Never Wonder "Is This Working?" Again.

Every VeloXP client gets access to our LLM Visibility Command Center — a real-time dashboard that shows exactly how AI sees your business, how you compare to competitors, and what's changing week over week. No guessing. No waiting for monthly reports. Just open it and see.

VeloXPnext run 03:22:15
H
House of SwimImplement Plan
Strategy
Overview
Prompts
Competitors
Reporting
Reporting
AI Readiness
Tools
Settings

Dashboard

LAST 7 DAYS
Total Mentions
0.6%
+0.3% vs previous
Brand Visibility
1.0%
+0.6% vs previous
Brand Citation
0.4%
+0.1% vs previous
Competitor Domains
4
+0.1% vs previous
AI Readiness30current snapshot
Competitor
#CompetitorScore
1Andie Swim7.5/10
2Summersalt7/10
3Cupshe6.5/10
4Solid & Striped8/10
Topic
#TopicVisibility
1House of Swim reviews3.2%
2AI marketing agency0.0%
3AI marketing operations0.0%
4AI agent marketing automation0.0%

Competitor Heatmap

PlatformHouseAndie SwimSummersaltCupshe
PERPLEXITY2.1%8.4%6.8%5.9%
GPT1.8%7.9%6.1%5.6%
GEMINI0.9%7.2%5.7%5.1%

This is what your competition looks like across the AI platforms tracked in this audit. The highlighted column is you. The goal is to make those numbers bigger than everyone else's.

AI Readiness

Beta

Analyze your site's readiness for AI search and discovery

Overall Readiness30

Composite score across Accessibility, Technical, Authority, and Content

SummaryGenerated from current audit snapshot
Robots rules are in place
Sitemap is available for discovery
AI crawler guidance file is missing
Character encoding is declared
Structured data is incomplete
Citation volume below threshold
No FAQ schema detected
Video transcripts not available
Accessibility20/100
Technical35/100
Authority25/100
Content40/100

This is what we fix in Phase 1. Every red item becomes green within the first 30 days.

Real-Time Visibility Tracking

See exactly how ChatGPT, Perplexity, Gemini mention House of Swim — updated automatically every day.

Competitor Heatmaps

A color-coded view of who's winning on which platform, for which topics. Spot opportunities your competitors are missing.

AI Readiness Score

A composite score across Accessibility, Technical, Authority, and Content — with specific recommendations to improve each one.

Scheduled Reports

Monthly and weekly reports delivered automatically. Share them with your team or review on your own time.

This isn't a screenshot from someone else's tool. This is your Command Center — built and maintained by VeloXP's AI squad, updated daily, and accessible anytime.

Now let's look at exactly what's included in your plan. →

What You Get

Everything That's Included — and What's Not

We believe in being upfront. Here's exactly what's in scope so there are no surprises on either side.

Included

Not Included

  • Paid advertising (Google Ads, Meta Ads)
  • Full website redesign
  • Social media content or management
  • Personal branding
  • Traditional SEO retainer (separate engagement if needed)

We finalize the exact scope together during onboarding. Think of this as the starting playbook, not a rigid contract.

Timeline

From Invisible to Recommended in 90 Days

Day
1–7

Day 1–7

Kickoff & Audit

AI Visibility Baseline Report

Day
8–30

Day 8–30

Foundation Complete

Technical fixes live, videos transcribed, listings claimed

Day
31–45

Day 31–45

Content Engine Running

First landing pages and content clusters published

Day
46–60

Day 46–60

Authority Campaign Active

Review campaign launched, citations building

Day
61–75

Day 61–75

AI Optimization Tuning

LLM-optimized content live

Day
76–90

Day 76–90

First Results

Full AI Visibility Scorecard with before/after comparison

Most clients see their first AI mentions shift by week 8–10. By day 90, you'll have hard data on exactly how much has changed.

Who's Behind This

Built by People Who've Scaled Businesses, Not Just Marketed Them

VeloXP isn't a traditional marketing agency. We're operators who use AI to build the same systems that grew our own companies.

Inc. 5000 #632

Our founder's last company ranked on the Inc. 5000 list of America's fastest-growing private companies

$100M+

Valuation growth built through operational systems, not just marketing

5+ Industries

SaaS, service, manufacturing, tech — we've built and exited across all of them

22+ Years

Building, scaling, and exiting companies. We understand what moves the needle.

MK

Max Koby

Founder & CEO, VeloXP

Max has spent 22 years building companies from scratch — including one that hit #632 on the Inc. 5000. VeloXP exists because he saw small businesses getting left behind in the AI shift and decided to do something about it.

Investment

Straightforward Pricing, No Surprises

Every plan includes a dedicated project channel and monthly visibility reporting. Pick the level that matches where you want to go.

MonthlyQuarterly (save 10%)
1

Discover

$1,500/mo

Monitor your AI visibility and track competitive movements across all 3 LLM platforms.

  • Monthly 360° AI visibility scoring
  • 3-platform LLM monitoring (ChatGPT, Gemini, Perplexity)
  • 15-query tracking across your categories
Recommended
2

Implement

$4,500/mo

Full technical implementation plus ongoing optimization to fix the schema, content, and trust node gaps identified in this audit.

Target KPIs

Move from 4.4/10 to 7.0+ within 90 days, 40%+ discovery rate

  • Everything in Discover
  • Schema.org implementation: Organization, Product, FAQ, BreadcrumbList, AggregateRating
  • Trustpilot and on-site review platform setup
3

Operate

$7,500/mo

Full content engine and authority building to make House of Swim the go-to AI recommendation for women's swimwear and resortwear.

  • Everything in Implement
  • 8+ structured content pieces per month (guides, comparisons, brand spotlights)
  • Press pitch and editorial outreach program
4

Growth

$9,500/mo

Enterprise-level AI visibility with dedicated agents managing the full content, schema, and authority pipeline.

  • Everything in Operate
  • Dedicated AI agent team for House of Swim
  • Real-time AI visibility monitoring and alerts

Plans can be stacked or customized. We'll recommend the right fit based on your goals during our strategy call.

Snapshot vs. Full Audit

This Snapshot Is Just the Beginning

This free snapshot tested 5 queries across 3 platforms. The complete LLM Visibility Audit goes dramatically deeper — delivering a comprehensive 100+ page strategy document.

S

Free Snapshot

  • 5 LLM queries tested
  • 3 AI platforms (ChatGPT, Perplexity, Gemini)
  • Top-level visibility score
  • 3 competitor comparison
  • High-level findings summary

You are here

⚡ Directional ±1.5–3.0 pts variance
Recommended
A

Complete LLM Visibility Audit

  • + 50 queries across 3 LLMs (150 total responses)
  • + Deep-dive into 10+ competitors
  • + Full 6-pillar AI Readiness breakdown
  • + 100+ page audit & strategy document
  • + Custom 90-day implementation roadmap
  • + Revenue recovery projections
  • + Live Mission Control dashboard access
🎯 High Confidence ±0.5 pts variance

⚡ About Snapshot Accuracy: This free snapshot is based on 5 queries — a directional sample designed to surface your biggest visibility gaps quickly. Sub-pillar scores may vary ±1.5–3.0 points from the complete audit, which tests 63+ queries with page-level technical crawls, 80-item E-E-A-T benchmarks, and full trust node verification. The overall trend and critical findings are reliable; individual sub-scores will be refined in the full audit.

You've Seen the Snapshot. Now Let's Get the Full Picture.

This free snapshot tested 5 queries. The complete audit runs 50 queries across 3 LLMs — 150 total responses, analyzes 10+ competitors, and delivers a 100+ page audit & strategy document with a custom 90-day roadmap to fix everything.

The longer you wait, the more leads AI sends to your competitors.

Pick a time that works for you — 30 minutes, no pressure.

Strategy calls are 30 minutes, no pressure. We'll walk through your full results live.

Get Started Now