360 Visibility Proposal
We asked ChatGPT, Perplexity, and Gemini to recommend a business litigation attorney Grand Rapids Michigan in Grand Rapids. Smith Haughey Rice & Roegge didn't come up — not once. Here's what we found, why it matters, and exactly how to fix it.
360 Online Visibility Report
Smith Haughey Rice & Roegge
360 Visibility Score
6.1 / 10Revenue at Risk
$220K–$440K / year
Want the complete report? Download the full 360 Online Visibility Report now.
Download 360 ReportThe Shift
Think about how you find a restaurant in a new city. You probably ask ChatGPT or Perplexity instead of scrolling through Google results. Your clients are doing the same thing when they need a business litigation attorney Grand Rapids Michigan. The problem? When AI answers, it pulls from a specific set of signals — and right now, Smith Haughey Rice & Roegge isn't sending any of them.
Miller Johnson
Varnum LLP
Warner Norcross + Judd
...6 more results
Clients scrolled, compared, clicked around
The shift already happened
The shift already happened
Based on my research, here are the top options:
1. Miller Johnson —
2. Varnum LLP —
3. Warner Norcross + Judd —
⚠ Smith Haughey Rice & Roegge not mentioned
AI gives one answer. If you're not in it, you don't exist.
This isn't a prediction. We tested it. Scroll down to see exactly what AI says about Smith Haughey Rice & Roegge today →
The Evidence
We didn't guess — we tested. Every query a potential customer might actually ask about a business litigation attorney Grand Rapids Michigan. Three major AI platforms. The results tell a clear story.
15
Queries tested
3
AI platforms
45
Total responses
3
Mentioned Smith
0
Generic query mentions
Mentioned in 1/15 queries — but only when Smith was named in the question.
Mentioned in 1/15 queries — same pattern, only brand-name queries.
Mentioned in 1/15 queries — almost entirely invisible.
✓ Brand Queries — Smith appears
See the pattern? Smith only appears when someone already knows the name. For every prospect searching generically — and that's most of them — Smith doesn't exist.
✗ Generic Queries — Smith invisible
Appearance in 14 generic business litigation attorney Grand Rapids Michigan queries
When prospects search without your name, they find these companies instead.
Smith Haughey Rice & Roegge appears in only 7% of AI responses — and only when someone already knows the name.
SHRR appeared in only 4 of 15 queries (27%) across ChatGPT, Perplexity, and Gemini — despite being a top-10 West Michigan firm with 60+ attorneys, 80+ years of history, and 31 attorneys named 2025 Top Lawyers. The primary gap: no LegalService or Attorney schema markup, minimal FAQ content, and zero Gemini visibility.
SHRR's website uses basic site structure with Yoast-generated Organization schema but lacks the LegalService, Attorney, LocalBusiness (with geo coordinates), FAQPage, and AggregateRating schema that AI engines require to categorize and cite law firms. This is the single highest-ROI technical fix available.
Four offices (Grand Rapids, Ann Arbor, Holland, Muskegon) represent a significant local SEO asset that is not being activated. Each office needs its own optimized GBP profile, LocalBusiness schema, and geo-targeted content to capture AI-driven local searches in each market.
31 Top Lawyers, 28 Best Lawyers, 17 Super Lawyers recognitions (2025) are outstanding credentials that AI engines cannot reference because they are not structured in schema markup or dedicated attorney profile pages with proper authority signals.
The Deep Dive
We analyzed Smith Haughey Rice & Roegge's online visibility across 3 critical dimensions. Here's exactly where you stand — and why each score matters.
Critical
SHRR surfaces in 27% of AI queries — above industry average but well below its potential given the firm's size and authority. Perplexity is the strongest platform through FindLaw and Martindale citations. ChatGPT and Gemini show minimal brand presence.
Sub-Pillar Scores
Good
Strong foundation — fast, secure, and properly indexed. Structured data (4.0/10) is the main gap: missing LegalService, Attorney, FAQPage, and AggregateRating schemas.
Sub-Pillar Scores
Below Average
NAP consistency is solid across offices. Gaps include incomplete GBP profiles for Ann Arbor, Holland, and Muskegon offices, limited review volume, and no Wikipedia or Wikidata entry.
1.8 points above the legal services industry average of 4.3. With targeted schema implementation and content optimization, SHRR has clear pathway to 8.0+ within 90 days.
The good news? Every dimension above is fixable. See the 90-day roadmap →
The Opportunity
These aren't vanity metrics. Each one connects directly to more prospects finding you before they find your competitors.
7.0+
Target AI Visibility Score
Up from 6.1 today
80%+
Generic queries returning Smith
Within 90 days
3
Platforms with consistent visibility
ChatGPT, Perplexity, Gemini
$220K–$440K
Revenue currently at risk
Every year you're invisible
The goal isn't just to show up in AI results — it's to be the business litigation attorney Grand Rapids Michigan AI recommends first when someone in Grand Rapids starts searching.
How We Fix This
We don't do vague strategies. Here's exactly what happens, when, and why — broken into three focused phases.
You'll see exactly what we're doing at every step. No black boxes, no jargon, no surprises.
Every VeloXP client gets access to our LLM Visibility Command Center — a real-time dashboard that shows exactly how AI sees your business, how you compare to competitors, and what's changing week over week. No guessing. No waiting for monthly reports. Just open it and see.
| # | Competitor | Score |
|---|---|---|
| 1 | Varnum LLP | 7/10 |
| 2 | Miller Johnson | 6.5/10 |
| 3 | Warner Norcross + Judd | 6.8/10 |
| 4 | Smith Haughey Rice & Roegge | 5.2/10 |
| # | Topic | Visibility |
|---|---|---|
| 1 | Smith Haughey Rice & Roegge reviews | 3.2% |
| 2 | AI marketing agency | 0.0% |
| 3 | AI marketing operations | 0.0% |
| 4 | AI agent marketing automation | 0.0% |
| Platform | Smith | Varnum LLP | Miller Johnson | Warner Norcross + Judd |
|---|---|---|---|---|
| PERPLEXITY | 2.1% | 8.4% | 6.8% | 5.9% |
| GPT | 1.8% | 7.9% | 6.1% | 5.6% |
| GEMINI | 0.9% | 7.2% | 5.7% | 5.1% |
This is what your competition looks like across the AI platforms tracked in this audit. The highlighted column is you. The goal is to make those numbers bigger than everyone else's.
Analyze your site's readiness for AI search and discovery
Composite score across Accessibility, Technical, Authority, and Content
This is what we fix in Phase 1. Every red item becomes green within the first 30 days.
See exactly how ChatGPT, Perplexity, Gemini mention Smith Haughey Rice & Roegge — updated automatically every day.
A color-coded view of who's winning on which platform, for which topics. Spot opportunities your competitors are missing.
A composite score across Accessibility, Technical, Authority, and Content — with specific recommendations to improve each one.
Monthly and weekly reports delivered automatically. Share them with your team or review on your own time.
This isn't a screenshot from someone else's tool. This is your Command Center — built and maintained by VeloXP's AI squad, updated daily, and accessible anytime.
Now let's look at exactly what's included in your plan. →What You Get
We believe in being upfront. Here's exactly what's in scope so there are no surprises on either side.
We finalize the exact scope together during onboarding. Think of this as the starting playbook, not a rigid contract.
Timeline
Day 1–7
Kickoff & Audit
AI Visibility Baseline Report
Day 8–30
Foundation Complete
Technical fixes live, videos transcribed, listings claimed
Day 31–45
Content Engine Running
First landing pages and content clusters published
Day 46–60
Authority Campaign Active
Review campaign launched, citations building
Day 61–75
AI Optimization Tuning
LLM-optimized content live
Day 76–90
First Results
Full AI Visibility Scorecard with before/after comparison
Most clients see their first AI mentions shift by week 8–10. By day 90, you'll have hard data on exactly how much has changed.
Who's Behind This
VeloXP isn't a traditional marketing agency. We're operators who use AI to build the same systems that grew our own companies.
Inc. 5000 #632
Our founder's last company ranked on the Inc. 5000 list of America's fastest-growing private companies
$100M+
Valuation growth built through operational systems, not just marketing
5+ Industries
SaaS, service, manufacturing, tech — we've built and exited across all of them
22+ Years
Building, scaling, and exiting companies. We understand what moves the needle.
Max Koby
Founder & CEO, VeloXP
Max has spent 22 years building companies from scratch — including one that hit #632 on the Inc. 5000. VeloXP exists because he saw small businesses getting left behind in the AI shift and decided to do something about it.
Investment
Every plan includes a dedicated project channel and monthly visibility reporting. Pick the level that matches where you want to go.
Monitor AI visibility and track competitive movements across all 3 LLM platforms.
Full technical implementation plus ongoing optimization to fix schema, FAQ, and GBP gaps.
Target KPIs
Score 7.5+ within 90 days, AI mention rate 53%+, Gemini mentions unlocked
Full content engine and authority-building to dominate AI recommendations for West Michigan legal services.
Enterprise-level AI visibility with dedicated AI agents managing the firm's entire online presence.
Plans can be stacked or customized. We'll recommend the right fit based on your goals during our strategy call.
Snapshot vs. Full Audit
This free snapshot tested 15 queries across 3 platforms. The complete LLM Visibility Audit goes dramatically deeper — delivering a comprehensive 100+ page strategy document.
You are here
⚡ About Snapshot Accuracy: This free snapshot is based on 15 queries — a directional sample designed to surface your biggest visibility gaps quickly. Sub-pillar scores may vary ±1.5–3.0 points from the complete audit, which tests 63+ queries with page-level technical crawls, 80-item E-E-A-T benchmarks, and full trust node verification. The overall trend and critical findings are reliable; individual sub-scores will be refined in the full audit.
This free snapshot tested 15 queries. The complete audit runs 50 queries across 3 LLMs — 150 total responses, analyzes 10+ competitors, and delivers a 100+ page audit & strategy document with a custom 90-day roadmap to fix everything.
The longer you wait, the more leads AI sends to your competitors.
Pick a time that works for you — 30 minutes, no pressure.
Strategy calls are 30 minutes, no pressure. We'll walk through your full results live.